Marketing MCQs

1725 MCQs  (Page 156 of 173)

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The strategy of distribution in which seller allow certain outlets to sell its product is classified as?
A. Exclusive distribution
B. Inclusive distribution
C. Selective distribution
D. Intensive distribution
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The trial amount of any market offering for limited time before full introduction in market is classified as?
A. Premium
B. Advertising specialties
C. Sample
D. Coupon
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In business buying process, the group who has formal authority of supplier selection is classified as?
A. User
B. Influencer
C. Decider and gatekeeper
D. Buyer
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The pricing strategy which provides the right combination of good service and quality at fair price is classified as?
A. Good value pricing
B. Cost plus pricing
C. Value added pricing
D. Quality based pricing
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The pricing strategy in which the products are differentiated on the basis of value added features is classified as?
A. Differentiated pricing
B. Competitive pricing
C. Value added pricing
D. Quality added pricing
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The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?
A. Customer sales force structure
B. Product sales force structure
C. Indirect sales force structure
D. Territorial sales force structure
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The employees of company can also contribute in idea generation and this source can be best classified as?
A. Internal idea sources
B. External idea sources
C. Off shoring ideas
D. Outdated ideas
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The promotional products used in consumer promotion are also classified as?
A. Price packs
B. Advertising specialties
C. Sweepstakes
D. Cash rebates
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The products that are bought without detailed comparisons are best classified as?
A. Sought products
B. Unsought products
C. Less convenient products
D. Convenient products
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The logistic network through which the unwanted or excess products by resellers or consumers is classified as?
A. Inbound distribution
B. Outbound distribution
C. Forward distribution
D. Reverse distribution
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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