Marketing MCQs

1725 MCQs  (Page 155 of 173)

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The business buying situation in which the order is placed for first time is?
A. New task
B. Modified rebuy
C. Straight rebuy
D. Solutions selling
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The stage in which the business buyer invites supplier to submit proposals is classified as?
A. Supplier selection
B. Proposal solicitation
C. Supplier search
D. Order specification
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In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called?
A. Sample
B. Coupon
C. Premium
D. Cash refunds
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The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as?
A. Business buyer behavior
B. Derived demand
C. Business buying process
D. Cognitive dissonance
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The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?
A. Nominal selling
B. Territorial selling
C. Team selling
D. Group selling
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The growth share matrix divides SBU’s in
A. 2 types
B. 3 types
C. 4 types
D. 5 types
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The pricing strategy in which the price set must cover the product cost plus target profit is classified as?
A. Value based pricing
B. Cost based pricing
C. Discount based pricing
D. Ceiling based pricing
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The stage in buying behavior which follows the reviews of supplier proposals by business buyer is?
A. Supplier selection
B. Proposal solicitation
C. Supplier search
D. Order-routine specification
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The business buying situation in which the buyer reorders the same product is classified as?
A. New task
B. Modified rebuy
C. Straight rebuy
D. Solutions selling
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The organization’s buying behaviors of raw materials for production purposes is called?
A. Business buyer behavior
B. Derived demand
C. Business buying process
D. Cognitive dissonance
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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