Marketing MCQs

1725 MCQs  (Page 157 of 173)

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The value creating activities carried by internal departments of company are classified as?
A. Value chain
B. Value delivery network
C. Portfolio analysis
D. None of above
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The new product development proposes screening framework as?
A. Real-worth doing-win
B. Win-real-worth doing
C. Worth doing-real-win
D. Real-win-worth doing
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In business buying process, the group who furnish the information to evaluate alternatives is classified as?
A. User
B. Influencer
C. Decider and gatekeeper
D. Buyer
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The business buying process starts with the?
A. Problem recognition
B. General need description
C. Product specification
D. Supplier search
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The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as?
A. Pre-approach
B. Sales nomination
C. Qualifying
D. Prospecting
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The close factors affecting the company’s ability to serve its customers are referred as?
A. Microenvironment
B. Macro environment
C. Both a and b
D. None of the above
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The whole sellers and retailers buying behavior is classified as?
A. Business buyer behavior
B. Derived demand
C. Business buying process
D. Cognitive dissonance
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The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?
A. Point of purchase promotion
B. Trade promotion
C. Event promotion
D. Off deal promotion
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The last step in personal selling process is?
A. Present and demonstrate
B. Follow up
C. Closing
D. Approach
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The demand of business buyers is derived from?
A. Final consumer demand
B. Raw materials suppliers
C. Production controller
D. Logistic managers
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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