Marketing MCQs

1725 MCQs  (Page 158 of 173)

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A company’s microenvironment, the ‘media publics’ consists of?
A. Newspapers
B. Blogs
C. Internet media
D. All of above
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The roughly and detailed estimation of market size, product price and development costs is classified as?
A. Write-down
B. Write-up
C. Follow-up screening
D. Follow-up testing
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The pricing strategy in which the standard markup is added into the cost of market offering is classified as?
A. Marginal pricing
B. Cost plus pricing
C. Markup pricing
D. Both b and c
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The perceptions of the customer about the value of products are considered to set the?
A. Floor for cost
B. Ceiling for prices
C. Floor for prices
D. Ceiling for cost
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The ‘Millennial’ are also classified as?
A. Generation x
B. Generation y
C. Baby boomers
D. Both a and b
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The marketing services agencies includes?
A. Marketing consulting firms
B. Media firms
C. Marketing research firms
D. All of above
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If the fixed cost is $250000, variable cost is $30 and price is $40?
A. 40000
B. 35000
C. 30000
D. 25000
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All the individuals and units involved in purchasing process are classified as?
A. Buying center
B. Influencers
C. Deciders
D. Gatekeepers
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The Macro environment does not includes?
A. Technological factors
B. The marketing intermediaries
C. Political factors
D. Both a and c
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If the breakeven volume is 20000 units, difference of price and variable cost is $15 then the fixed cost is?
A. $600,000
B. $300,000
C. $400,000
D. $500,000
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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