Marketing MCQs

1725 MCQs  (Page 160 of 173)

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The field sales force is also called as?
A. Inside sales force
B. Outside sales force
C. Channel intermediaries
D. None of the above
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The large societal forces that affects organizations close factors are known as?
A. Microenvironment
B. Macro environment
C. Organizations environment
D. Market environment
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The Macro environment includes?
A. Demographic factors
B. Technological factors
C. The suppliers
D. Both a and b
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The third step in new product development is?
A. Product screening
B. Business screening
C. Systematic screening
D. Concept development and testing
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In business markets the demand is more?
A. Elastic
B. Inelastic
C. Realistic
D. Insignificant
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If the variable cost is $40 for and the fixed cost is $20 then the total cost is?
A. $80
B. $20
C. $40
D. $60
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The second step of personal selling process after completion of prospecting and qualifying is to?
A. Approach
B. Presentation and demonstration
C. Handling objections
D. Pre-approach
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If product performance exceeds customer expectations, the customer is?
A. Satisfied
B. Dissatisfied
C. Delighted
D. None of above
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In ‘adoption process for new products’, the customer seek information in the?
A. Awareness stage
B. Interest stage
C. Evaluation and trial stage
D. All of above
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The types of consumer buying behavior are?
A. Two types
B. Three types
C. Four types
D. Five types
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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