Marketing MCQs

1725 MCQs  (Page 162 of 173)

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In social class grouping, the white and blue collar workers with average pay can be classified as?
A. Upper middles
B. Working class
C. Middle class
D. Upper uppers
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The social class who rely on relatives for assistance in trouble times and economic support considered as?
A. Upper middles
B. Working class
C. Middle class
D. Upper uppers
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The markets in which the market offerings are bought from sellers for reselling purpose are known as?
A. Business markets
B. Reseller markets
C. Government markets
D. International markets
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The personal factors include?
A. Online communities
B. Social class
C. Personality and self-concept
D. Roles and status
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The well-known brand ‘Apple’ is related to brand personality trait of?
A. Ruggedness
B. Competence
C. Sophistication
D. Excitement
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The second step in marketing research process is?
A. Define research objectives
B. Develop research plan
C. Implement research plan
D. None of above
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The customers keeping such information that supports their attitudes towards brand is classified as?
A. Selective attention
B. Selective distortion
C. Selective retention
D. All of above
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The research based on hypothesis suggestion and problem definition is classified as?
A. Casual research
B. Exploratory research
C. Descriptive research
D. Both a and c
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The process of watching customers in natural environment is called?
A. Experimental research
B. Ethnographic research
C. Observational research
D. Survey research
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According to brand personality traits, the ‘sophistication’ is concluded as brand being?
A. Reliable and intelligent
B. Daring and imaginative
C. Cheerful and wholesome
D. Charming and upper class
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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