Marketing MCQs

1725 MCQs  (Page 164 of 173)

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According to management guru Peter Drucker, marketing aims to sell?
A. Necessary
B. Unnecessary
C. Not already available
D. None of above
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The tendency to which results of innovation are communicated to others is classified as?
A. Relative advantage
B. Divisibility
C. Communicability
D. Compatibility
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The person’s own living or interacting and acting pattern is classified?
A. Lifestyle
B. Personality and self-concept
C. Social class
D. None of the above
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Market offerings are offered to?
A. Create a need or want
B. Satisfy a need or want
C. Both a and b
D. None of above
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Swedish furniture giant IKEA targets middle class segment at global scale is an example of?
A. Intermarket segmentation
B. Intramarket segmentation
C. Income segmentation
D. Psychographic segmentation
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The division of market as ‘baby boomers’, ‘Generation X’ and ‘Generation Y’ is example of?
A. Geographic segmentation
B. Demographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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In ‘stages of adoption process’, the customer decides to become regular user in?
A. Awareness stage
B. Interest stage
C. Evaluation stage
D. Adoption
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Segmentation of international markets on the basis of stability of governments is included in?
A. Geographic location
B. Cultural factors
C. Economic factors
D. Political and legal factors
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The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of?
A. Geographic segmentation
B. Demographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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The market segments must be?
A. Attainable
B. Measureable
C. Accessible
D. All of above
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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