Marketing MCQs

1725 MCQs  (Page 165 of 173)

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The adopter group ‘laggards’ are?
A. Deliberate
B. Guided by respect
C. Skeptical
D. Tradition bound
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The social class group which earns through exceptional ability is best classified as?
A. Upper middles
B. Working class
C. Lower uppers
D. Upper uppers
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The ‘undifferentiated marketing’ is also called as?
A. Mass marketing
B. Segmented marketing
C. Concentrated marketing
D. Micromarketing
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The Market consists of?
A. Potential buyers
B. Actual buyers
C. Both a and b
D. None of the above
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The customer driven marketing strategy is another name of?
A. The selling concept
B. The marketing concept
C. The product concept
D. The societal marketing concept
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In an industry, the group of firm which follows the similar strategy is classified as?
A. Outbound group
B. Strategic group
C. Inbound group
D. Comparative group
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According to competitive positions, the main focus of market leader strategy is to?
A. Expand market share
B. Indirect attack
C. Multiple niching
D. Full frontal attack
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The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as
A. Rational concept
B. Reminder concept
C. Creative concept
D. Persuasive concept
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According to competitive positions, the main focus of market follower strategy is to?
A. Multiple niching
B. Full frontal attack
C. Expand market share
D. Follow at a distance
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Market offering can be combination of?
A. Product & services
B. Information
C. Places
D. All of above
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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