Marketing MCQs

1725 MCQs  (Page 167 of 173)

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A company’s microenvironment, the ‘financial publics’ consists of?
A. Banks
B. Investment analysis
C. Stockholders
D. All of above
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Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?
A. Market follower
B. Market niche
C. Market challenger
D. Market leader
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The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?
A. Profit centered company
B. Market centered company
C. Competitor centered company
D. Customer centered company
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The primary data which is gathered by observing relevant actions and people is called?
A. Experimental research
B. Ethnographic research
C. Observational research
D. Survey research
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For marketing success, it is required to build relationships with?
A. Suppliers & customers
B. Marketing intermediaries
C. Competitors
D. All of above
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The Macro environment of any company or organization includes?
A. The cultural environment
B. The demographic environment
C. Customers in international markets
D. Both a and b
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The ‘idea generation’ stage in new product development process does not include?
A. Internal idea sources
B. External idea sources
C. Crowd sourcing
D. On-boarding
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The systematic planning for new products and customer driven strategy must be created for?
A. Finding and growing products
B. Delivering superior value
C. Gaining customer lifetime value
D. All of above
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The set of distinctive and basic modes of expression is called?
A. Styles
B. Fashion
C. Fads
D. Followers
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The market which is divided on the basis of ‘income scale and family size of customers’ is an example of?
A. Geographic segmentation
B. Demographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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