Marketing MCQs

1725 MCQs  (Page 168 of 173)

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A company’s microenvironment, the ‘citizen-action publics’ consists of?
A. Minority groups
B. Stockholders
C. Community organizations
D. Both b and c
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The ‘value proposition’ is called brands?
A. Full positioning
B. Full targeting
C. Full market segmentation
D. Full competitive advantage
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A company’s microenvironment, the ‘local publics’ consists of?
A. Environmental organizations
B. Editorial opinion
C. Community organizations
D. Both a and b
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Top management sets the company’s?
A. Mission
B. Objectives
C. Vision
D. All of above
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Buying of products by government agencies is classified as?
A. Business markets
B. Reseller markets
C. Government markets
D. International markets
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The resources such as forests and food are known as?
A. Renewable resources
B. Non-renewable resource
C. Both a and b
D. None of above
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The number of competitors in the decline stage of product life cycle are?
A. Few
B. Continuously growing
C. Stable but begins declining
D. Declining in number
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The PLC concept which consists of longest life cycles is classified as?
A. Product classes
B. Product forms
C. Branding
D. Product perception
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The strategy that focuses on smaller segments and attract only few competitors is called?
A. Mass marketing
B. Segmented marketing
C. Niche marketing
D. Micromarketing
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The sales in maturity stage of product life cycle are recorded as?
A. Low sales
B. Rapidly rising
C. Very peaked
D. Declining
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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