Marketing MCQs

1725 MCQs  (Page 170 of 173)

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According to four Ps of marketing, the inventory and logistics services are classified as?
A. Place
B. Product
C. Price
D. Promotion
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Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as?
A. Market challenger
B. Market leader
C. Market follower
D. Market niche
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The strategies in which position of company on the best possible strategic advantage against competitors are classified as?
A. Premium marketing strategies
B. Corporate marketing strategies
C. Branding marketing strategies
D. Competitive marketing strategies
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In the four Ps of marketing mix, the brand name can be classified as?
A. Place
B. Product
C. Price
D. Promotion
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If the company provides products or services less than its cost then the company will?
A. Get more loss
B. Get more profits
C. Get more discounts
D. Both a and b
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The process of comparing own products or services to leading firms practices to improve performance and quality is called?
A. Strategic analysis
B. Corporate image analysis
C. Benchmarking
D. Customer value analysis
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If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as
A. Direct channel
B. Indirect channel
C. Flexible channel
D. Static channel
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The total number of level of intermediaries represent the
A. Width of channel
B. Length of channel
C. Divisors of channel
D. Flexibility of channel
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The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as?
A. Administered vms
B. Full time vms
C. Contractual vms
D. Corporate vms
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The disagreement between different marketing channel regarding the roles, rewards and goals is called?
A. Channel conflict
B. Marketing conflict
C. Direct conflict
D. Indirect channel conflict
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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