Marketing MCQs

1725 MCQs  (Page 171 of 173)

Attempt Marketing Mcqs Quiz
The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as?
A. Full time vms
B. Contractual vms
C. Administered vms
D. Corporate vms
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The basic competitive strategies includes?
A. Cost leadership
B. Focusing strategy
C. Differentiation
D. All of above
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The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?
A. Geographic segmentation
B. Income segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?
A. Manufacturer-wholesaler franchise system
B. Manufacturer-retailer franchise system
C. Manufacturer franchise system
D. None of above
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The kind of advantage gained by offering greater value to customers as compared to competitors is classified as?
A. Competitive advantage
B. Corporate advantage
C. Branding advantage
D. Premium advantage
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The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?
A. Competitor centered company
B. Customer centered company
C. Profit centered company
D. Market centered company
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The independent service provider of logistics who can do all the functions required by clients is classified as?
A. Public held logistic provider
B. Privately held logistic provider
C. Third party logistics provider
D. Single part logistics provider
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The network of company’s supply chain and its customers is called?
A. Value chain
B. Value delivery network
C. Both a and b
D. None of above
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The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as?
A. Exclusive distribution
B. Exclusive dealing
C. Physical distribution
D. Supply chain management
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The kind of understanding the company gets from marketing information is known as?
A. Marketing information system
B. Customer insights
C. Competitive marketing database
D. Variable testing data base
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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