Marketing MCQs

1725 MCQs  (Page 172 of 173)

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The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as?
A. Integrated logistics management
B. Intermodal logistics management
C. Intra-modal logistics management
D. Exclusive logistics management
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The breakeven pricing strategy is also called?
A. Learning pricing
B. Marginal pricing
C. Target return pricing
D. Markup return pricing
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The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as?
A. Flexible channel
B. Static channel
C. Direct channel
D. Indirect channel
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The strategy of launching new product in new market is known as?
A. Market penetration
B. Product development
C. Market development
D. Diversification
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The research which is used to describe market potential of any market offering is best classified as?
A. Casual research
B. Exploratory research
C. Descriptive research
D. Both a and c
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In marketing strategy, the advertising and personal selling can be referred as?
A. Place
B. Product
C. Price
D. Promotion
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The ‘Family Dollar’ is evaluating one location out of many by checking nearby areas conditions is an example?
A. Experimental research
B. Ethnographic research
C. Observational research
D. Survey research
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The arrangement of different market performance measures as a single display to monitor results is classified as?
A. Return on investment
B. Marketing dashboard
C. Marketing scorecard
D. Both a and b
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The unfavorable external factors or trends that may pose a challenge to company are called?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
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The type of question in questionnaire in which all possible choices are given is________?
A. Open ended question
B. Close ended question
C. Both a and b
D. None of above
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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