Marketing MCQs

1725 MCQs  (Page 173 of 173)

Attempt Marketing Mcqs Quiz
The first step in marketing process is to __________?
A. Define research objectives
B. Develop research plan
C. Implement research plan
D. None of above
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The changes made in the product characteristics such as quality, style and features are called?
A. Modifying marketing mix
B. Modifying raw material schedule
C. Modifying the product
D. Modifying the market
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The ‘non-probability sample’ includes?
A. Stratified random sample
B. Cluster sample
C. Simple random sample
D. Convenience sample
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The strategy of introducing new product in existing market is classified as?
A. Market development
B. Market penetration
C. Product development
D. Diversification
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The logistic network which moves finished product from company to resellers and then to end users is classified as?
A. Risk averse distribution
B. Reverse distribution
C. Inbound distribution
D. Outbound distribution
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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