Marketing MCQs

1725 MCQs  (Page 163 of 173)

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A company’s microenvironment, the ‘ customer markets’ are of?
A. 5 types
B. 4 types
C. 3 types
D. 2 types
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The consumer’s and society’s long run interests are considered in?
A. Societal marketing concept
B. Market concept
C. Product concept
D. Selling concept
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The set of vehicles which are used to deliver message to intended audiences is classified as?
A. Advertising objective
B. Advertising media
C. Reminder media
D. Rational media
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The needs of customers are triggered by?
A. Internal stimuli
B. External stimuli
C. Both a and b
D. None of above
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The group which can exert influences on other because of specialized knowledge and skills is called?
A. Opinion leader
B. Leading adopters
C. Influential
D. All of above
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The ‘inside-out’ perspective is referred in?
A. The marketing concept
B. Societal marketing concept
C. Selling concept
D. Product concept
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Marketing can be defined as?
A. Creating value for customers
B. Building strong relationships
C. Capturing value from customers
D. All of above
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Segmentation of international market considering the factors such as receptivity of foreign firms is an example of?
A. Geographic location
B. Cultural factors
C. Economic factors
D. Political and legal factors
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The researcher finds ‘what people thinks’ with the help of?
A. Open ended question
B. Close ended question
C. Both a and b
D. None of above
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The kind of strategy which is used by the company to achieve advertising objectives is classified as?
A. Advertising strategy
B. Advertising objective
C. Advertising messages
D. Advertising budget
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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