Marketing MCQs

1725 MCQs  (Page 161 of 173)

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The mental process in which customer ends up as buyer of a new product is called?
A. Adoption process
B. Cognitive dissonance
C. Pre purchase behavior
D. Post-purchase behavior
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The highly involved consumer buying behavior and customers perceive fewer differences among brands is called?
A. Complex buying behavior
B. Variety seeking buying behavior
C. Dissonance reducing buying behavior
D. Habitual buying behavior
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The cultural factors must include?
A. Beliefs and attitudes
B. Social class
C. Occupation
D. Roles and status
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The study of human population in context of gender, race and occupation is called?
A. The demographic environment
B. The cultural environment
C. The economic environment
D. The natural environment
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The generation born following ‘baby boomers’ is known as?
A. Generation x
B. Generation y
C. Both a and b
D. None of above
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The kind of cost which does not vary with the level of production of company or level of sales is classified as?
A. Variable costs
B. Fixed costs
C. Total costs
D. All of above
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In macro environment, the ‘pressure groups’ and ‘government agencies’ are part of?
A. The cultural environment
B. The demographic environment
C. The economic environment
D. The political environment
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The tendency to which experiences of potential customers fits with the innovation is called?
A. Relative advantage
B. Divisibility
C. Communicability
D. Compatibility
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A company’s microenvironment, the ‘general publics’ consists of?
A. Minority groups
B. Stockholders
C. Community organizations
D. Public image
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The ads affecting consumer’s subconscious minds are classified as?
A. Online advertising
B. Subliminal advertising
C. Luminal advertising
D. Both b and c
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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