Marketing MCQs

1725 MCQs  (Page 159 of 173)

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The cost based pricing strategy is also called?
A. Product driven
B. Customer driven
C. Economy driven
D. Cost driven
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In BCG growth share matrix, the horizontal axis represents?
A. Market growth rate
B. Relative market share
C. Portfolio analysis
D. Both b & c
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The business buying situation in which the buyer reorders same order again and again on routine basis is?
A. New task
B. Modified rebuy
C. Straight rebuy
D. Solutions selling
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The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
A. Inbound promotion
B. Outbound promotion
C. Organizational promotion
D. Consumer promotions
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The decrease in average per unit cost of production which is caused by accumulated experience of production is classified as?
A. Experience curve
B. Learning curve
C. Costing curve
D. Pricing curve
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The customers of products or services in product life cycles introductory stage are classified as?
A. Innovators
B. Early adopters
C. Middle majority
D. Laggards
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The pricing strategy in which the company determines price it will make the targeted return is classified as?
A. Target return pricing
B. Markup return pricing
C. Learning pricing
D. Marginal pricing
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The process of introducing a new product into market is called?
A. Commercialization
B. Market testing
C. Free test markets
D. Uncontrolled test markets
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The process of planning, analyzing, controlling and implementing the activities of sales force is classified as?
A. Indirect sales management
B. Direct sales management
C. Sales force management
D. Persuasion management
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As soon as the ideas are shortlisted, the best idea leads to development of?
A. Product concept
B. Production phase
C. Production screening
D. None of above
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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