Marketing MCQs

1725 MCQs  (Page 154 of 173)

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In business buying process, the group having informal or formal power of approving suppliers is classified as?
A. User
B. Influencer
C. Decider and gatekeeper
D. Buyer
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To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
A. New task
B. Modified rebuy
C. Straight rebuy
D. Solutions selling
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In business buying process, the participants involved are?
A. User
B. Influencer
C. Decider and gatekeeper
D. Buyer
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The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
A. Low high pricing
B. Every day same pricing
C. Everyday low pricing
D. High low pricing
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The forth step in personal selling process after completion of step consisting of approach is to?
A. Prospecting and qualifying
B. Follow up
C. Closing
D. Present and demonstrate
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The strategic business unit with low market share and high market growth is considered as?
A. Cash cows
B. Stars
C. Dogs
D. Question marks
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The pricing strategy used to set prices of the products that are must be used with the main product is called?
A. Optional product pricing
B. Product line pricing
C. Competitive pricing
D. Captive product pricing
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Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?
A. Cost of investment on marketing
B. Relative market share
C. Market growth rate
D. Relative market share plus market growth rate
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The number of intermediaries that made products or services available to final customer are classified as?
A. Flexible channels
B. Chain of channels
C. Channel levels
D. Marketing levels
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The firm can obtain new product by?
A. Acquisition
B. Repetition
C. Merger
D. New packaging of product
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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