Marketing MCQs

1725 MCQs  (Page 153 of 173)

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The standard shape of curve of product life cycle is mostly followed by?
A. Product classes
B. Product forms
C. Branding
D. Product perception
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The ‘marketing strategy statement’ first part consists of?
A. Target market
B. Planned value proposition
C. Sales, profit goals, market share
D. Developing mission statement
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In the product life cycle, the decline stage consists of?
A. Low sales
B. Rapidly rising sales
C. Peak sales
D. Declining sales
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The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?
A. Optional product pricing
B. Skimming pricing
C. Penetration pricing
D. Captive product pricing
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The SBU’s considered as ‘Cash Cows’ requires?
A. Heavy investment
B. Less investments
C. More marketing
D. Both a and c
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In business buying process, the group who manage and control information flow is classified as?
A. User
B. Influencer
C. Decider
D. Gatekeeper
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The stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?
A. Supplier selection
B. Proposal solicitation
C. Supplier search
D. Order-routine specification
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In business buying process, the one who uses the product is called?
A. User
B. Influencer
C. Decider and gatekeeper
D. Buyer
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The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as?
A. Promotional pricing
B. Short term pricing
C. Quick pricing
D. Cyclical pricing
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The second step in new product development is?
A. Idea generation
B. Product development
C. Idea screening
D. Business screening
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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