Marketing MCQs

1725 MCQs  (Page 152 of 173)

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The product life cycle stages helps in describing?
A. Product class
B. Product form
C. Brand
D. All of above
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The stage which concludes the supplier’s performance assessment by business buyers is classified as?
A. Supplier selection
B. Proposal solicitation
C. Performance review
D. Order-routine specification
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The trading of raw material through online sources between buyers and sellers is classified as?
A. E-procurement
B. De-procurement
C. Online selling
D. Direct marketing
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The kind of reduction made to those buyers who buy large volumes of products is classified as?
A. Cash discount
B. Seasonal discount
C. Functional discount
D. Quantity discount
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The pricing issue arise when manufacturer could not force dealers or retailers to charge a specific price is classified as?
A. Deceptive pricing
B. Price discrimination
C. Resale price maintenance
D. Fix quantity pricing
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The demand which is affected by price changes in short term is?
A. Elastic demand
B. Inelastic demand
C. Realistic demand
D. Unrealistic demand
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According to ‘real-win-worth doing’ proposition, company analysis about competitive advantage is part of?
A. Real
B. Win
C. Worth doing
D. Less worthy
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The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as?
A. Freight on board origin pricing
B. Zone pricing
C. Basing point pricing
D. Uniform delivered pricing
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Public relations’ can be classified as?
A. Place
B. Product
C. Price
D. Promotion
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The PLC stage in which recently developed product is made available to customers for first time purchase is called?
A. Introductory stage
B. Business analysis stage
C. Market analysis stage
D. Product marketing stage
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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