Marketing MCQs

1725 MCQs  (Page 150 of 173)

Attempt Marketing Mcqs Quiz
If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. Mass marketing
B. Segmented marketing
C. Niche marketing
D. Micromarketing
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In market segmentation evaluation, the factors must be considered are?
A. Segment size and growth
B. Segment structural attractiveness
C. Company objective and resources
D. All of above
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The kind of product mix and marketing mix which appeals large number of buyers is called?
A. Mass marketing
B. Segmented marketing
C. Niche marketing
D. Micromarketing
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The segment that could be reached easily and well served is considered as?
A. Attainable segment
B. Measureable segment
C. Accessible segment
D. Substantial segment
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The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?
A. Product adaptation
B. Straight product extension
C. Dual adaptation
D. Communication adaptation
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The division of market on the basis of separate needs and behaviors is called?
A. Market segmentation
B. Targeting
C. Differentiation
D. Positioning
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The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?
A. Geographic segmentation
B. Demographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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A company’s targeting strategy depends on?
A. The product life cycle stage
B. The product growth cycle stage
C. A company’s internal equity
D. The company’s external equity
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The Royal Caribbean hotel chain which targets families and high energy couples is an example of?
A. Geographic segmentation
B. Income segmentation
C. Psycho graphic segmentation
D. Behavioral segmentation
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The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as?
A. Whole strategic view
B. Whole channel view
C. Whole product adaptation
D. Whole communication adaptation
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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