Marketing MCQs

1725 MCQs  (Page 149 of 173)

Attempt Marketing Mcqs Quiz
The group of nations that are gathered to work for common goals in regulation of international level trade is called?
A. Socio-economic community
B. Economic community
C. Geographical community
D. Geo-political community
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The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. Straight product marketing
B. Product adaptation marketing
C. Standardized global marketing
D. Adapted global marketing
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The product strategy according to which product is marketed without any change in foreign market is classified as?
A. Product adaptation
B. Straight product extension
C. Product invention
D. Communication adaptation
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The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called?
A. Joint venturing
B. Licensing
C. Exporting
D. Importing
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The way of selling goods produced in home country with little modification or no modification into foreign market is classified as?
A. Exporting
B. Importing
C. Joint venturing
D. Licensing
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The strategy which does not after the large market to capture smaller share is called?
A. Mass marketing
B. Segmented marketing
C. Niche marketing
D. Micromarketing
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The market divided on the basis of social class as ‘lower lowers, upper lowers and middle class’ is example of?
A. Geographic segmentation
B. Demographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as?
A. Investment ownership
B. Contract manufacturing
C. Joint ownership
D. Management contracting
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The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?
A. Product adaptation
B. Straight product extension
C. Dual adaptation
D. Communication adaptation
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The way of entering foreign markets by setting up foreign manufacturing facilities is classified as?
A. Direct investment
B. Indirect investment
C. Union ownership
D. Export union
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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