Marketing MCQs

1725 MCQs  (Page 147 of 173)

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The way of entering into foreign markets by partnering with other firms to produce any market offering is called?
A. Exporting
B. Importing
C. Joint venturing
D. Licensing
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The ‘Champion’ segments market according to the benefits consumers seek in their athletic wear is an example of?
A. Geographic segmentation
B. Income segmentation
C. Psychographic segmentation
D. Benefit segmentation
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The forms of direct marketing includes?
A. Direct mail marketing
B. Catalog marketing
C. Personal selling
D. All of above
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The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?
A. Premium database
B. Customer database
C. Event database
D. Rebate database
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The kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called?
A. Direct mail marketing
B. Kiosk marketing
C. Catalog marketing
D. Premium marketing
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Segmentation of international markets on the basis of overall economic development is an example of?
A. Geographic location
B. Cultural factors
C. Economic factors
D. Political and legal factors
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The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?
A. Mass marketing
B. Segmented marketing
C. Niche marketing
D. Micromarketing
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The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. Geographic segmentation
B. Demographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as?
A. Contract manufacturing
B. Joint ownership
C. Management contracting
D. Investment ownership
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The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?
A. Geographic segmentation
B. Demographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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