Marketing MCQs

1725 MCQs  (Page 148 of 173)

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Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?
A. Raw material exporting economies
B. Subsistence economies
C. Emerging economies
D. Industrial economies
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Segmentation of international markets such as amount of bureaucracy in a country is an example of?
A. Geographic location
B. Cultural factors
C. Economic factors
D. Political and legal factors
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The market segmented on the basis of usage rates such as ‘heavy user’ or ‘light user’ is classified as?
A. Geographic segmentation
B. Demographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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The marketing strategy which focuses on ‘common characteristics’ of needs of consumers is called?
A. Mass marketing
B. Segmented marketing
C. Niche marketing
D. Micromarketing
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The segmentation of the market having similar buying behaviors but located in different countries?
A. Intermarket segmentation
B. Intramarket segmentation
C. International market
D. Domestic markets
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The Coca-Cola’s “Good Morning” campaign promotes consumption of soft drink in morning is an example of?
A. Geographic segmentation
B. Income segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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The kind of joint venture according to which company joins hands with foreign investors to create local business is classified as?
A. Contract manufacturing
B. Joint ownership
C. Management contracting
D. Investment ownership
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The international marketing strategy according to which company uses same marketing mix in all the international markets is called?
A. Straight product marketing
B. Product adaptation marketing
C. Standardized global marketing
D. Adapted global marketing
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In United States, Procter and Gamble sells six different detergent brands is an example of?
A. Mass marketing
B. Segmented marketing
C. Niche marketing
D. Micromarketing
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The market which is segmented on the basis of ‘readiness stage’ is best classified as?
A. Geographic segmentation
B. Demographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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