Marketing MCQs

1725 MCQs  (Page 151 of 173)

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The countries having industrial economic structure are?
A. Saudi arabia and chile
B. Brazil and china
C. United states and japan
D. Both a and b
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The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
A. Attainable segment
B. Measureable segment
C. Accessible segment
D. Substantial segment
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The ‘market segmentation’ includes?
A. Geographic segmentation
B. Demographic segmentation
C. Psychographic segmentation
D. All of above
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The exploration of new markets abroad is an example of?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
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The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as?
A. By-product pricing
B. Captive product pricing
C. Optional product pricing
D. Two part pricing
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The demand which is not affected by price changes in short term is?
A. Elastic demand
B. Inelastic demand
C. Realistic demand
D. Unrealistic demand
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The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called?
A. Global firm
B. Expanding firm
C. Premium firm
D. Challenger firm
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The companies that targets market very narrowly is called?
A. Mass marketing
B. Segmented marketing
C. Niche marketing
D. Micromarketing
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Niche marketing helps more in?
A. Smaller firms
B. Larger firms
C. Business giants
D. Retail store
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The Toyota Corporation which produces several different brands of cars is an example of?
A. Mass marketing
B. Segmented marketing
C. Niche marketing
D. Micromarketing
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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