Marketing MCQs

1725 MCQs  (Page 93 of 173)

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Considering products and service classification, the marketing offering such as furniture is an example of?
A. Specialty products
B. Non-shopping products
C. Augmented products
D. Shopping products
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The reduction in prices made on larger purchases is classified as?
A. Bargained reduction
B. Discount
C. Allowance
D. Price segment
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The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called?
A. Maturity stage
B. Productive stage
C. Improved market stage
D. Profit achieved stage
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The product packaging is futile part of?
A. Core customer value
B. Positioning strategy
C. Actual product
D. Actual ownership
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The less frequently purchased consumer products are called?
A. Shopping products
B. Specialty products
C. Unsought products
D. Sought products
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The pricing strategy used to set prices for products that are optional with the main product bought is called?
A. Competitive pricing
B. Captive product pricing
C. Optional product pricing
D. Product line pricing
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The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?
A. Promotional pricing
B. Geographical pricing
C. Cyclical pricing
D. Short term pricing
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The luxury products such as Rolex watches are best classified as?
A. Unsought specialty products
B. Sought services
C. Specialty products
D. Convenience products and services
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The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as?
A. Optional product pricing
B. Price skimming
C. Price penetration
D. Product line pricing
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The pricing strategy in which seller set any city as base point and charges freight from all customers from that city is classified as?
A. Basing point pricing
B. Uniform delivered pricing
C. Freight on board origin pricing
D. Zone pricing
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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