Marketing MCQs

1725 MCQs  (Page 91 of 173)

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The forces and factors that shape customers preferences and behaviors are known as?
A. The cultural environment
B. The demographic environment
C. The economic environment
D. The political environment
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Physical distribution channels includes?
A. Retailers
B. Wholesalers
C. Both a and b
D. None of the above
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The ‘stages in the adoption process’ involves?
A. Awareness
B. Interest
C. Evaluation and trial
D. All of above
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The Company’s microenvironment includes?
A. The company
B. The suppliers
C. The marketing intermediaries
D. All of above
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In ‘stages of adoption process’, the stage in which customer considers whether to try product or not to is classified as?
A. Awareness stage
B. Interest stage
C. Evaluation and trial stage
D. Adoption
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The markets in which the goods are bought for personal consumption by the individuals and households are called?
A. Business markets
B. International markets
C. Consumer markets
D. Government markets
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The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above
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If the unit cost is $15 and desired return rate on sales is 0.30 then markup price is?
A. $11.43
B. $21.43
C. $25.43
D. $15.43
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The economies consuming their own industrial outputs are known as?
A. Subsistence economies
B. Industrial economies
C. Developing economies
D. None of above
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In the ‘maturity stage of product life cycle’ the cost per customer is?
A. High
B. Low
C. Average
D. Moderate
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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