Marketing MCQs

1725 MCQs  (Page 92 of 173)

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The products whose classes are based on customer’s need and behavior are called?
A. De-augmented product
B. Actual services
C. Augmented products
D. Consumer products
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The buyer decision process starts with?
A. Need recognition
B. Information search
C. Evaluation of alternatives
D. Both b and c
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The resources such as oil, coal, gas and other minerals are known as?
A. Renewable resources
B. Non-renewable resource
C. Both a and b
D. None of above
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The markets including buyers in other countries are called?
A. Business markets
B. Reseller markets
C. Government markets
D. International markets
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The pricing technique in which the customer pays delivery charges for the shipment from factory to the destined address is classified as?
A. Basing point pricing
B. Uniform delivered pricing
C. Freight on board origin pricing
D. Zone pricing
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The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as?
A. Price maintenance
B. Discriminatory pricing
C. Price fixing
D. Predatory pricing
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The type of reduction made from list price is classified as?
A. Bargained reduction
B. Discount
C. Allowance
D. Price segment
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In PLC stages, the stage in which the product has rapid market acceptance and profits are likely to increase slightly is called?
A. Growth stage
B. Repetition stage
C. Turbulent stage
D. Non-turbulent
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To form significant picture of the world, the process of information selection, organizing and interpreting is referred as?
A. Perception
B. Brand image
C. Self-concept
D. Self-image
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If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called?
A. Bi-product pricing
B. Optional product pricing
C. Two way pricing
D. Two part pricing
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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