Marketing MCQs

1725 MCQs  (Page 94 of 173)

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The products that consumer doses not really consider buying is classified as?
A. Unsought consumer products
B. Sought services
C. Sought industrial product
D. Unsought augmented product
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The portable factory equipment such as lift trucks is an example of?
A. Industrial accessory equipment
B. Industrial office equipment
C. Fixed equipment
D. Installation
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The pure tangible good and pure services are two extremes of?
A. Market offering
B. Exchange of goods
C. Ownership
D. Logistic channels
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The question of buyer “what I am really buying?” is addresses in strategy called?
A. Targeting strategy
B. Intangible products
C. Positioning statement
D. Customer core value
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The price adjustment strategies includes?
A. Discount pricing
B. Promotional pricing
C. Dynamic pricing
D. All of above
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The products purchased for further processing by business owners are best classified as?
A. Consumer products
B. Industrial products
C. Augmented products
D. Core customer value
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The stage in which the problem or need is recognized by consumers is classified as
A. Need recognition
B. Information search
C. Evaluation of alternatives
D. Both b and c
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The after-sale services are part of?
A. Segmented products
B. Less convenient products
C. Augmented products
D. Convenient tangible products
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The fourth step in process of new product development is?
A. Developing marketing strategy
B. Developing production schedule
C. Developing introductory test
D. Developing new candidate’s pool
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The maintenance and business advisory services are included in
A. Business services
B. Business supplies
C. Industry capital items
D. Accessory equipment
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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