Marketing MCQs

1725 MCQs  (Page 95 of 173)

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The pricing strategies related to product mix consists of?
A. Product bundle pricing
B. By-product pricing
C. Captive product pricing
D. All of above
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If the lawn mower is bought for house backyard, the lawn mower is classified as?
A. Consumer products
B. Industrial products
C. Augmented products
D. Specialty products
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The services such as airlines and hotels are classified as?
A. Shopping products
B. Unsought augmented products
C. Sought specialty products
D. Unsought convenience products
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In PLC stages, the stage in which the company’s investment costs mount is classified as?
A. Testing stage
B. Development stage
C. Buying stage
D. Merger stage
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The competitors in the growth stage of product life cycle are?
A. Few
B. Growing number
C. Stable but begins declining
D. Declining number
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Finding and developing the alternative concepts is part of?
A. Concept development
B. Product development
C. Customer retention
D. Supply chain management
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The pricing technique which considers pricing for customers living in different locations around the world is classified as?
A. Cyclical pricing
B. Short term pricing
C. Promotional pricing
D. Geographical pricing
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According to ‘real-win-worth doing’ proposition, analysis of checking profit potential for new product is part of?
A. Real
B. Win
C. Worth doing
D. Less worthy
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In PLC stages, the stage in which sales and profits declines is called?
A. Decline stage
B. Less improved stage
C. Product maturity stage
D. Non-innovative stage
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The two broad strategies for new products are?
A. Market skimming pricing
B. Market penetration pricing
C. Product line pricing
D. Both a and b
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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