Marketing MCQs

1725 MCQs  (Page 86 of 173)

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The distinguishing psychological traits that lead to responses to environmental stimuli are classified as ___________?
A. Personality
B. Self-goals
C. Self-values
D. Self-motivation
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A person’s pattern of living and as expressed in activities and opinions is best classified as ____________?
A. Role
B. Status
C. Lifestyle
D. Personality
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The use of mental shortcuts or use of thumb rules in buying products are classified as ___________?
A. Heuristics
B. Realistic
C. Realistic
D. Social heuristic
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The function of closeness between product’s performance and product expectation is classified as ___________?
A. Satisfaction
B. Dissatisfaction
C. High performance
D. Bad performance
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The model that explains how customers make decisions in high involvement and low involvement is explained in___________?
A. Expectancy elaboration model
B. Value elaboration model
C. Elaboration likelihood model
D. Value likelihood model
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The belief system that helps in shaping attitudes and behaviors is classified as _____________?
A. Core consumer behavior
B. Core values
C. Multitasking
D. Time constrained
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When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as ____________?
A. Lexicographic heuristics
B. Eliminating heuristic
C. Heuristics
D. Conjunctive heuristic
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The religious groups and trade-union groups are best classified in _____________?
A. Primary groups
B. Secondary groups
C. Membership groups
D. Transaction groups
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The needs that arise from psychological states such as need of belonging are classified as ____________?
A. Psychogenic
B. Biogenic
C. Formal needs
D. Monitored needs
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In the buying process, the group that have indirect impact on consumers is classified as __________?
A. Primary groups
B. Secondary groups
C. Membership groups
D. Formal groups
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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