Marketing MCQs

1725 MCQs  (Page 84 of 173)

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The process of where, when and how information gets into person’s memory is called ___________?
A. Memory encoding
B. Memory decoding
C. Memory retrieval
D. Memory revival
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The effect of references, family and statuses are classified as ________?
A. Effect of social factors
B. Effect of cultural factors
C. Effect of economic factors
D. Effect of global factors
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The representative heuristic and availability heuristic are the types of ____________?
A. Motivation heuristic
B. Peripheral heuristic
C. Expectancy heuristic
D. Decision heuristic
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The process of tracing customer’s motivation from instrumental to terminal ones is classified as __________?
A. Laddering
B. Motivation hierarchy
C. Intentional hierarchy
D. Sampling hierarchy
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The fruit juices brands convert low involvement into high involvement by fortifying it with vitamins it is classified as ____________?
A. Adding an important feature
B. Triggering emotions to personal values
C. Linking product to engaging issue
D. Linking product to personal situation
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The changes in behavior occur because of some experiences is classified as ____________?
A. Drive
B. Motivation
C. Learning
D. Cues
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The factors that influence the purchase decision and purchase intention are __________?
A. Unanticipated situational factors
B. Attitudes of others
C. Anticipated factors
D. Both a and b
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The criteria or standard of how marketing offering meet the initial demand is classified as _____________?
A. Consideration set
B. Availability set
C. Total set of brands
D. Brands awareness
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The individual characteristics of a person that include the lifestyle, values, occupation and self-concept are classified as ____________?
A. Social factors
B. Personal factors
C. Family factors
D. Status factors
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The more intense the product’s positivism, the customer is closer to us, then the customer can adjust ____________?
A. Our product purchase intention
B. Other product purchase intention
C. Our product perception
D. Other product perception
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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