Marketing MCQs

1725 MCQs  (Page 85 of 173)

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The two-factor theory is proposed by ___________?
A. Frederick herzberg
B. Abraham maslow
C. Sigmund freud
D. John dale
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The Fredrick Herzberg, Sigmund Freud and Abraham Maslow has stated the theory of ______________?
A. Rational
B. Motivation
C. Biogenic factors
D. Self-concept
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The information which is collected from sales dealers, sales displays and advertising is classified as ____________?
A. Personal sources
B. Commercial sources
C. Public sources
D. Experimental sources
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The persuasion of goal with less or more vigor objectives is classified as _________?
A. Motivation
B. Intensity
C. Demonization
D. Psychogenic factors
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The motivation, learning and perception all are included in ___________?
A. Psychological processes
B. Motivation process
C. Buying process
D. Monitoring process
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When the customers possess sufficient ability and motivation, they always follow _____________?
A. Central route
B. Value route
C. Motivation route
D. Elaboration route
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The mean of persuasion in elaboration likelihood model is ____________?
A. Peripheral route
B. Elaboration route
C. Value route
D. Likelihood route
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The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow _____________?
A. Motivation route
B. Elaboration cue
C. Central route
D. Value route
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The techniques such as sentence completion and word association are classified as ____________?
A. Projective techniques
B. Technical techniques
C. Classification techniques
D. Sampling techniques
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The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as ____________?
A. Expectancy value model
B. Belief based model
C. Need based model
D. Want based model
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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