Marketing MCQs

1725 MCQs  (Page 83 of 173)

The maximum number of sales of all the firms in an industry, for a given period of time is called __________?
A. Total market potential
B. Total production potential
C. Total demand potential
D. Current demand
An analysis of income distribution and person’s savings is the part of ____________?
A. Geographic environment analysis
B. Economic environment analysis
C. Demographic environment analysis
D. Analysis of natural environment
The index showing that it is expensive to attract few or more prospects is referred in _____________?
A. Low market penetration index
B. Strict demand
C. High market penetration index
D. Stretched market penetration index
The marketing intelligence helps to gather _________?
A. Data based on real happenings
B. Data based on results
C. Data based on raw materials
D. Data based on sales
When the marketers offer the products which is representation of the category as a whole is classified as ____________?
A. Representative heuristic
B. Motivation heuristic
C. Expectancy heuristic
D. Psychological heuristic
The buying person’s spouse and children is classified __________?
A. Family of procreation
B. Family orientation
C. Inspiration orientation
D. Group orientation
The ‘expectancy value model’ is classified as __________?
A. Compensatory model
B. Non compensatory model
C. Realistic model
D. Approached model