Marketing MCQs

1725 MCQs  (Page 82 of 173)

The sales goals set for company division or product lines are referred as ___________?
A. Sales quota
B. Production quota
C. Demand potential
D. Marketing expenses quota
The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?
A. Management information system
B. Marketing information system
C. Financial information system
D. Corporate information system
The purchase of customer information from outside firms and vendors is classified as ____________?
A. Marketing intelligence system
B. Market information system
C. Market development system
D. Market record system
The demand of market corresponding to the level of industry is called as ____________?
A. Market forecast
B. Demand forecast
C. Product forecast
D. Market share forecast
The calculation of ‘area market potential’ includes the methods which are ____________?
A. Market-buildup method
B. Multiple-factor index method
C. Chain-ratio method
D. Both a and b
In industry, market is affected by marketing expenditures of companies is called ___________?
A. Expansible market
B. No expansible market
C. Expanding expenditure
D. Limited expenditure