Marketing MCQs

1725 MCQs  (Page 81 of 173)

In the graph of market demand function, the different companies marketing expenditures are shown on the ___________?
A. Horizontal axis
B. Vertical axis
C. Market equilibrium point
D. Company’s equilibrium point
The analysis of society is based on views of ourselves, others and nature is classified as ____________?
A. Demographic analysis
B. Socio cultural environment analysis
C. Competitor’s analysis
D. Natural environment analysis
The past sales analysis techniques do not include in ___________?
A. Time-series analysis
B. Exponential ratio method
C. Exponential smoothing
D. Econometric analysis
The distance between market potential and minimum demand is said to be ___________?
A. Price sensitivity
B. Market sensitivity
C. Market sensitivity of demand
D. Product sensitivity
The comparison of potential and current levels of market demand is called ______________?
A. Market penetration index
B. Target market index
C. Potential market index
D. Available market index
The set of equation describes the different parameters in statistical system is called _____________?
A. Econometric analysis
B. Exponential analysis
C. Economic analysis
D. Market analysis
The combo sites for product reviews and expert opinions are classified as _____________?
A. Marketing intelligence on internet
B. Field work
C. Marketing management
D. Building marketing records
The low share-penetration index includes ___________?
A. Low brand awareness
B. Low availability
C. High price
D. All of the above