Marketing MCQs

1725 MCQs  (Page 80 of 173)

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Under a given set of conditions, the art of anticipating and the behaviors of buyers is called ____________?
A. Forecasting
B. Ratio method
C. Factor method
D. Point scale method
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The increase in business legislation and special interest groups is classified as __________?
A. Socio-techno environment
B. Political-legal environment
C. Technology trends
D. Social trends
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The combination consists average past sales and most recent sales are ______________?
A. Exponential smoothing
B. Time series smoothing
C. Statistical smoothing
D. Sales forecast
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The potential number of buyers multiply average quantity show the ____________?
A. Total demand potential
B. Current demand
C. Total market potential
D. Total production potential
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The budget which is set slight lower than the sales forecast is classified as ___________?
A. Raw material budgeting
B. Product budgeting
C. Sales budget
D. Quota system
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The total number of products that will be bought by defined set of customers for specific area is called __________?
A. Market demand
B. Product demand
C. Services demand
D. Customer buying power
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The sales limit is expected because of increase in the marketing effort as compared to competitors is called as ____________?
A. Company sales potential
B. Product sales potential
C. Market demand potential
D. Forecasted sales
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In the analysis of worldwide population growth, identifying household patterns for marketing purposes are said to be __________?
A. Demographic environment analysis
B. Geographic environment analysis
C. Economic environment analysis
D. Analysis of natural environment
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The sources and procedures use to get information about marketing development of every single day are the part of _________?
A. Marketing intelligence system
B. Market development system
C. Market record system
D. Market information system
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The set of customer’s having interest in market offering but lack of access to it is called __________?
A. Potential market
B. Available market
C. Target market
D. Penetrated market
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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