Marketing MCQs

1725 MCQs  (Page 87 of 173)

Attempt Marketing Mcqs Quiz
The strategy to segregate small amount of gains from large amount of loss includes ____________?
A. Cancellation principle
B. Segregate principle
C. Silver lining principle
D. Golden lining principle
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The minor stimuli that determines when and where customer responds is classified as__________?
A. Drive
B. Motivation
C. Learning
D. Cues
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The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?
A. Selective attention
B. Selective noticing
C. Selective shopping
D. Selective ad watching
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The General Electric converted, the low involvement into high involvement by introducing “Soft White” versions is classified as___________?
A. Linking product to engaging issue
B. Linking product to personal situation
C. Adding an important feature
D. Triggering emotions to personal values
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In marketing management, when a need arises to sufficient intensity level, it becomes____________?
A. Demand
B. Need
C. Motive
D. Behaviors
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The intensity of negative attitude and motivation, to comply which are the dependents of______________?
A. Attitudes of others
B. Anticipated factors
C. Unanticipated situational factors
D. Conjunctive situational factors
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The process of allocation capacity for some environmental stimulation is called______________?
A. Selective retention
B. Selective attention
C. Selective distortion
D. Prepared distortion
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The degree of perceived risk varies with ___________?
A. Attribute uncertainty
B. Customer self-confidence
C. Money at stake
D. All of the above
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The consumer’s seek about the answer of ‘how we think others see us’ is a concept named as a _____________?
A. Ideal self-concept
B. Actual self-concept
C. Self-concept
D. Self-monitors
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The cost of the product that can be added to other large purchase of the product is classified as_____________?
A. Integrate loss
B. Segregate loss
C. Segregate gains
D. Integrate gains
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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