Marketing MCQs

1725 MCQs  (Page 88 of 173)

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The thought that buying product would not be worth of the paid price is classified as?
A. Functional risk
B. Financial risk
C. Attitude risk
D. Factor risk
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The sales frequency of product represents the______________?
A. Product consumption rate
B. Product life cycle
C. Product age
D. Seller’s decision
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The perceptual process in which customers notice price deviation as stimulus is classified as_________?
A. Selective shopping
B. Selective ad watching
C. Selective attention
D. Selective noticing
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The person’s sociability, adaptability and defensiveness are best classified in_________?
A. Self-values
B. Self-motivation
C. Personality
D. Self-goals
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The information is acquired from examining, handling and usage of the product is classified as__________?
A. Personal sources
B. Commercial sources
C. Public sources
D. Experimental sources
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The customers who are less averse tend to overweight the product failure with___________?
A. High probabilities
B. Low probabilities
C. Integrate probabilities
D. Segregate probabilities
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In the buying process, the group that have direct impact on customers is classified as____________?
A. Membership groups
B. Primary groups
C. Secondary groups
D. Both a and b
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The limited and temporary repository of useful information is classified as____________?
A. Long term memory
B. Short term memory
C. Permanent memory
D. None of above
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The convenient products and services are mostly served to the customers who are_____________?
A. Geographically constrained
B. Time constrained
C. Money constrained
D. Both b and c
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When the customers base their predictions on example that comes to mind easily are classified as__________?
A. Availability heuristic
B. Representative heuristic
C. Anchoring heuristic
D. Adjusting heuristic
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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