Marketing MCQs

1725 MCQs  (Page 52 of 173)

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The process of building, organizing and using databases of customers to build customer relationship is classified as _________?
A. Database marketing
B. Customer database
C. Detailed database
D. Company database
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The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?
A. Total customer benefit
B. Total customer cost
C. Total economic cost
D. Total functional cost
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The system includes all the experiences while using the market offering is classified as ________?
A. Customer proposition
B. Value delivery system
C. Product proposition
D. Distinctive proposition
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The number of customers or potential customers who will help in company’s growth is classified as __________?
A. Customer’s base
B. Retailer’s base
C. Distributor’s base
D. Marketer’s base
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The ‘total customer benefits’ include _________?
A. Product benefits
B. Services benefit
C. Image benefit
D. All of the above
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The programs designed for customers which is limited to any affinity group are classified as __________?
A. Club membership programs
B. Royalty programs
C. Loyalty programs
D. Group membership programs
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The first step in analysis of customer value is to __________?
A. Identify customer’s value attributes
B. Assessing the attributes importance
C. Assessing the company’s performance
D. Assessing the competitor’s performance
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The difference between the customer’s evaluation including all the costs incurred and the benefits is called ________?
A. Customer perceived value
B. Company market value
C. Customer affordability
D. Customer reliability
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The percentage or number of customers who move from one level to next level in buying decision process is called ________?
A. Conversion rates
B. Marketing rates
C. Shopping rates
D. Loyalty rates
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The customized products and services for customers and interaction to individual customers are the part of _________?
A. Retailer’s management
B. Customer relationship management
C. Company relationship management
D. Supplier management
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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