Marketing MCQs

1725 MCQs  (Page 53 of 173)

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A company’s ‘Customer Relationship Capital’ is another name of __________?
A. Satisfied customers
B. Dissatisfied customers
C. Customer retention
D. Customer conversion
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A company’s monetary, time and energy cost, all are included in __________?
A. Total customer cost
B. Psychological cost
C. Personal benefits
D. Image benefits
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A person or company that yields a revenue more than the incurred costs of selling and serving is called __________?
A. Dissatisfaction
B. Superior value
C. Profitable customers
D. Satisfied customers
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The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?
A. Customer lifetime value
B. Customer purchases value
C. Customer cost incurred
D. Customer relationships
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The collection of individual customer comprehensive information which is accessible and actionable is classified as __________?
A. Company database
B. Individual database
C. Customer database
D. Detailed database
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The process of managing information about customers to maximize loyalty is said to be _________?
A. Company relationship management
B. Supplier management
C. Retailer’s management
D. Customer relationship management
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In the buyer decision process, the percentage of potential customers in a given target market is called __________?
A. Customer funnel
B. Company funnel
C. Marketing funnel
D. Retailers funnel
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The aggregate value of customer’s base is classified as _________?
A. Shareholder value
B. Base value
C. Retention value
D. Marketer’s base value
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The record which is based on business customer’s past purchases, sales price and volumes is classified as ________?
A. Business database
B. Customer database
C. Databases marketing
D. Company marketing
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The whole cluster of benefits when company promises to deliver through its market offering is called _________?
A. Value proposition
B. Customer proposition
C. Product proposition
D. Brand proposition
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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