Marketing MCQs

1725 MCQs  (Page 54 of 173)

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The third step in the customer’s value analysis is __________?
A. Assessing the attributes importance
B. Assessing the company’s performance
C. Monitoring competitor’s performance
D. Both b and c
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All the costs customer expects to incur to buy any market offering is called __________?
A. Total economic cost
B. Total functional cost
C. Total customer cost
D. Total sampling cost
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The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile
A. Customer size and profile
B. Clarity
C. Relevance
D. Risk profile
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The particular brand’s equity arises from consumer’s response to __________?
A. Similarities
B. Differences
C. Knowledge
D. Equity
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The strategy of using company brand name for every product is referred as __________?
A. House of products
B. Branded house strategy
C. House of brands
D. Strategy house
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The regular customers of company’s products are rewarded by the designed programs, are classified as _________?
A. Customer’s program
B. Frequency programs
C. Distribution programs
D. None of above
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A persons feeling of pleasure which results in products performance that match expectations is called __________?
A. Satisfaction
B. Dissatisfaction
C. Distinctive proposition
D. Superior value
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The marketing messages that are based to respect consumer’s wishes and willingness is classified as __________?
A. Permission marketing
B. Supplier marketing
C. Customer specified marketing
D. Activity marketing
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The second step in ‘customer value analysis’ is ________?
A. Assessing quantitative importance
B. Examining specific segment
C. Monitoring customer value
D. Identifying benefits
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The overall brand discount rate is equal to the sum of _________?
A. Brand risk premium
B. Risk free rate
C. Brand earnings
D. Both a and b
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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