Marketing MCQs

1725 MCQs  (Page 56 of 173)

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In designing the brand portfolio, the focus is always on _________?
A. Maximum market coverage
B. Minimum market coverage
C. Categorize market coverage
D. Brand house coverage
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The stage which describes the extent of customer relationship and feels ‘in sync’ in it is best considered as _______?
A. Brand emotions
B. Brand conversation
C. Brand judgments
D. Brand resonance
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The brand which is result of extension in brand or sub-brand is classified as __________?
A. Brand extension
B. Sub-brand
C. Parent brand
D. Product extension
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The criteria for choosing the brand elements are classified as __________?
A. Memorable
B. Meaningful
C. Likeable
D. All of the above
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The Company makes all products in different brand lines is classified as _________?
A. Brand endorsement
B. Brand mix
C. Product mix
D. Category assortment
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In BVA, the measurement of breadth of brand’s appeal and its appropriateness is classified as ________?
A. Perceived relevance
B. Relevance
C. Perceived appropriateness
D. Energized relevance
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When customers react favorably for specific brand and identify it differently, it is said to be __________?
A. Positive brand equity
B. Negative brand equity
C. Buyer’s equity
D. Market share equity
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The customer’s emotional responses in relation to the brand are classified as _________?
A. Brand imagery
B. Brand feelings
C. Brand salience
D. Brand performance
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The value creation practices such as customizing and commoditizing are included in _________?
A. Impression management
B. Community engagement
C. Brand use
D. Social networking
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The lower levels of esteem and knowledge are shown as _________?
A. Faded brands
B. Failed brands
C. Strong new brands
D. Existing brands
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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