Marketing MCQs

1725 MCQs  (Page 51 of 173)

Attempt Marketing Mcqs Quiz
The hospitals, loan agencies, postal services and schools are examples of the services of __________?
A. Government sector
B. Private non-profit sector
C. Manufacturing sector
D. Business sector
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The act of specific performance offered by one party to another and tangible in nature is classified as __________?
A. Service
B. Product
C. Co-branding
D. None of the above
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The kind of qualities that buyers used to evaluate before purchasing the product are classified as __________?
A. Search qualities
B. Credence qualities
C. Experience qualities
D. Minor qualities
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The services such as repair and installation services are classified as __________?
A. Empathy services
B. Value-augmenting services
C. Facilitating services
D. Assurance services
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According to service quality model, the ability to provide the service accurately and dependably is classified as __________?
A. Empathy
B. Reliability
C. Responsiveness
D. Assurance
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The marketing which describes the skills to serve the clients is classified as _________?
A. Interactive marketing
B. Internal marketing
C. External marketing
D. Descriptive marketing
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Any occasion on which the brand or product is encountered by end customers is called __________?
A. Customer touch point
B. Company touch point
C. Retailers touch point
D. Relationship touch point
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The technique which tries to identify real cost of serving an individual customer is called ______?
A. Activity based accounting
B. Cost based accounting
C. Price based accounting
D. Turnover based accounting
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According to service quality model, the willingness of employees to solve the problems of the customers is classified as __________?
A. Responsiveness
B. Assurance
C. Empathy
D. Reliability
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Considering the categories of services mix, the air travel with eatable is classified as _________?
A. Tangible goods with accompanying services
B. Pure tangible goods
C. Pure services
D. Major service with minor goods
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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