Marketing MCQs

1725 MCQs  (Page 49 of 173)

Attempt Marketing Mcqs Quiz
The banks, hotels, airlines, law firms and insurance companies are example of services of __________?
A. Government sector
B. Private non-profit sector
C. Manufacturing sector
D. Business sector
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The determinants of service quality in service-quality model includes ____________?
A. Reliability and empathy
B. Responsiveness
C. Assurance and tangibles
D. All of the above
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The routine work of pricing, distribution and promotion of services to the customers is classified as ____________?
A. Descriptive marketing
B. Interactive marketing
C. Internal marketing
D. External marketing
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The marketing done by motivating and training of employees for differential customer services is classified as ___________?
A. Interactive marketing
B. Internal marketing
C. External marketing
D. Descriptive marketing
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To create fit between demand and supply, the non-peak demand, complementary services, differential pricing and reservations systems are the strategies of ___________?
A. Demand side
B. Supply side
C. Complementary side
D. Descriptive side
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The business can be defined in the dimensions of __________?
A. Customer groups
B. Customer needs
C. Technology
D. All of the above
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The churches, museums and charities are examples of the services of _________?
A. Government sector
B. Private non-profit sector
C. Manufacturing sector
D. Business sector
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The characteristics of services include __________?
A. Variability and inseparability
B. Intangibility
C. Perishability
D. All of the above
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According to categories of services mix, and the products that have no accompanying services are classified as ___________?
A. Tangible goods with accompanying services
B. Pure tangible goods
C. Pure services
D. Major service with minor goods
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Considering the categories of services mix, the meal of restaurant is classified as example of __________?
A. Pure services
B. Major service with minor goods
C. Tangible goods with accompanying services
D. Pure tangible goods
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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