Marketing MCQs

1725 MCQs  (Page 47 of 173)

When a company agrees to promote product of other company it is classified as _________?
A. Product alliance
B. Service alliances
C. Promotional alliances
D. Logistic alliances
When a firm offers logistical services for some other company’s product, it is said to be _________?
A. Logistic alliance
B. Production alliances
C. Raw materials alliance
D. Employee alliances
The assessment of growth opportunities is the part of ____________?
A. Corporate planning
B. Tactical planning
C. Strategic planning
D. Financial planning
The process of defining customer focuses on selling a product to existing market is called _________?
A. Target market definition
B. Strategic market definition
C. Financial market definition
D. Business analysis definition
For the planning of period, the development of specific goals is called __________?
A. Goal formulation
B. Goal achievement
C. Goal hierarchy
D. Quantitative objective
The planning of target market and value proposition of firm is the part of ___________?
A. Tactical marketing plan
B. Strategic marketing plan
C. Firm’s financial plan
D. Market opportunities
A tool or process used to create more value for the customer is ___________?
A. Value chain
B. Delivery network
C. Supply chain
D. Value delivery network
An area that company can profitably satisfies according to buyer’s needs is called _________?
A. Marketing opportunity
B. Production opportunity
C. New market
D. New customers
When good opportunities exist outside the present business, this is called ___________?
A. Extensive growth
B. Integrative growth
C. Diversification growth
D. Downsizing the business