Marketing MCQs

1725 MCQs  (Page 45 of 173)

Most of the time, the company’s specialized departments handle the ___________?
A. Support activities
B. Primary activities
C. Financial activities
D. Supplying activities
The levels involve in marketing plan are __________?
A. Strategic level
B. Tactical level
C. Organizational level
D. Both a and b
The Company’s core business process includes __________?
A. Customer acquisition process
B. Market sensing process
C. Crm process
D. All of the above
The Company licenses to companies for producing its products is classified as ________?
A. Service alliance
B. Product alliance
C. Logistic alliances
D. Pricing collaborations
A challenge that is posed in the absence of defensive marketing leading to lower sales is called ___________?
A. Environmental threat
B. Environmental opportunity
C. Environmental strength
D. Environmental weakness
The ‘chain of value’ identifies _________?
A. Four primary activities
B. Five primary activities
C. Six primary activities
D. Seven primary activities
The ‘operations, sales and services’ are the part of firm’s value chain _________?
A. Marketing activities
B. Financial activities
C. Raw materials
D. Primary activities