Marketing MCQs

1725 MCQs  (Page 43 of 173)

Attempt Marketing Mcqs Quiz
In the value creation, ‘providing the value’ phase includes _________?
A. Determining specific features
B. Determining product price
C. Determining product inventory
D. Both a and b
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Activities in the value chain’s support are included __________?
A. Procurement
B. Technology development
C. Infrastructure of firm
D. All of the above
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The process of defining the focus of selling to potential market is called __________?
A. Strategic market definition
B. Financial market definition
C. Target market definition
D. Business analysis definition
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The ‘product-development strategy’ is used to gain market share __________?
A. New products in new market
B. Current product in current market
C. New products in current markets
D. New products for new markets
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The second phase of value creation sequence is _________?
A. Providing the value
B. Choosing the value
C. Making the value
D. Communicating the value
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The rental car services and hotels sometime offer mutual discount is an example of ___________?
A. Pricing collaborations
B. Transport alliances
C. Room service alliances
D. Special discounts
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The shared values, norms, stories and beliefs characterizing the organization are called __________?
A. Organizational culture
B. Departmental culture
C. Business environment
D. Analytical environment
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The structure, policies and corporate culture to change business environment are called __________?
A. Organization
B. Company
C. Conglomerate
D. Diversified market
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The last divisional level for firm’s planning is __________?
A. Planning at decision level
B. Planning at business level
C. Planning at corporate level
D. Planning at production level
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The process of planning where to allocate the funds of business unit is the part of planning under __________?
A. Division level
B. Business level
C. Corporate level
D. Decision level
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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