Marketing MCQs

1725 MCQs  (Page 44 of 173)

Attempt Marketing Mcqs Quiz
The planning of marketing tactics, merchandising and customer services is the part of ___________?
A. Strategic marketing plan
B. Market opportunities
C. Tactical marketing plan
D. Firm’s financial plan
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The phases in value creation sequence process does not include __________?
A. Choosing the value
B. Communicating the value
C. Providing the value
D. Making the superior product
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The ‘value chain’ identifies primary activities and __________?
A. Four support activities
B. Five support activities
C. Six support activities
D. Seven support activates
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In the value creation, ‘communicating the value’ phase includes __________?
A. Utilizing the social media sources
B. Utilizing raw materials
C. Utilizing the competencies
D. Utilizing the capabilities
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The ‘inbound or outbound logistics’ are the part of value chains __________?
A. Primary activities
B. Marketing activities
C. Financial activities
D. Raw material activities
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The network of specific suppliers and distributors to create superior value is called __________?
A. Supply chain
B. Value chain
C. Product chain
D. Marketing chain
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The strategies such as diversification, penetration and market development are the part of __________?
A. Extensive growth
B. Intensive growth
C. Integrative growth
D. Disintegrative growth
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The gathered and acted upon information about the market and its offerings is the part of _________?
A. The market-sensing process
B. The customer acquisition process
C. The fulfill management process
D. The new-offering process
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A written document that summarizes the marketing objectives and how to achieve them is called __________?
A. Corporate plan
B. Strategic plan
C. Marketing plan
D. Marketing objective
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The third phase of value creation sequence is _________?
A. Communicating the value
B. Providing the value
C. Making the superior product
D. Choosing the value
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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