Marketing MCQs

1725 MCQs  (Page 42 of 173)

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The first step in the procedure of setting the price is to _________?
A. Analyzing prices of competitor’s
B. Estimating costs
C. Determining demand
D. Select pricing objective
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The value creation process and value delivery sequence can be divided into ___________?
A. Three phases
B. Four phases
C. Five phases
D. Six phases
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The ‘market-penetration strategy’ is used to gain market share in __________?
A. Current product in current market
B. Current products in new market
C. New products for new markets
D. New products in new market
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The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?
A. Non-functional discount
B. Functional discount
C. Quantity discount
D. Descriptive discount
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The price of product is subtracted from variable cost than divided by fixed cost for calculation is __________?
A. Unit cost
B. Break-even volume
C. Target return price
D. Target return cost
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The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________?
A. Image pricing
B. Channel pricing
C. Customer segment pricing
D. Product-form pricing
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The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___
A. Australian auctions
B. English auctions
C. Dutch auctions
D. Sealed-bid auctions
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Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of ________?
A. One seller, many buyers
B. One buyer, many sellers
C. Many sellers, many buyers
D. None of above
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The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called ____________?
A. Barter
B. Compensation deal
C. Offset
D. Buy back arrangement
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The building of understanding, individual customer offerings and deeper relationships is the part of ____________?
A. Customer acquisition process
B. The new-offering process
C. Customer relationship management
D. The strategic management process
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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